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Entrepreneur Training


Organizations that support entrepreneurs need to provide them with engaging yet effective training to differentiate their programming from others in a crowded space.   There are thousands of entrepreneurship programs and tons of online resources for starting or growing a business.  Many business owners don't have the energy or time to sit in a typical "class" or the patience to do the online research necessary for their success. Entrepreneurs are experiential by nature and need accessible, educational, and entertaining content to stay engaged.  

  Our entrepreneurship and innovation training solutions use hip-hop music to make entrepreneurship & innovation principles easy to learn and memorable. Workshops are interactive, and topics include new offering creation, innovation culture development, and pitching

Now Playing (Unmute to Listen): Everybody Ain't Your Customer Workshop Intro at Chase 


Music Equipment
Gabby Lubin.jpeg

Gabby Lubin,

CEO & Founder at Spark This Day

"Jason's sessions are unlike any other business workshop I've been to. He is engaging, real, and allowed me to flip my thinking about a concept I've long contemplated. He adds in a surprise element that will keep you on the edge of your seat!"

Workshop Offerings

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Inspired by Notorious B.I.Z.'s music video of the same name, 10 Launch Commandments combines music, interactive activities, and group discussion to provide attendees with a simple, memorable approach to launching new offerings.  10 Launch Commandments teaches learners skills such as opportunity identification and exploitation, MVP development,  operations,  brand management, and other key skills necessary for launching a new offering and pursuing new market opportunities.   10 Launch Commandments can be delivered as a 1-2 day BootCamp.  It can also be delivered as a two-hour workshop that gives attendees an overview of the 10 launch commandments.  Licensing for our 10-week program and curriculum will be coming soon.   


For the 1-2 day bootcamp participants will:

1)  Identify a customer problem to explore and develop plan to validate it.

2) Develop a testable business model

2) Participants will design an MVP that can then be developed and tested

3)Develop an ideal customer profile

4) Develop a customer relationships strategy that takes customers on the journey from awareness of your business to retention a customer.   
5) An operations plan to manage their business's key activities

For the two-hour workshop offering participants will:

Receive an actionable checklist of all the things they need to do to launch their new business.

Innovation Freestyle


 In hip-hop, the essence of freestyling is improvisation.  When someone freestyles, they don't know what line will come next, and they have to stay in the present moment and let the next line emerge. They rely heavily on a diverse set of experiences and knowledge to craft clever lines.  However, sometimes, they have to unexpectedly switch up their ryhme scheme to keep their flow going.    Many business owners have had to "freestyle" during this pandemic in order to keep their doors open.  

The Innovation Freestyle workshop is designed to hone entrepreneurs' ability to rapidly develop new offerings while managing their fear of failure, imperfection, and ambiguity.   The workshop first has participants engage in a rap freestyle session and debriefing session where participants share their challenges and emotional experiences.    

Then, using lessons learned from the freestyling exercise, participants will create systems and processes that empower their business.


1) Participants will develop business offerings that can then be tested in the market.

2)  Participants will acquire tools and skills to rapidly iterate without being constrained by fear or failure.  

Rock the Mic, Control the crowd 


A master emcee controls the crowd, and has its audience hanging on his or her every word.   They're able to earn the crowd's attention quickly and then leverage their unique presence and persona to take the audience on the emotional journey of their choosing.   Many qualities that make a great emcee can be applied to communication in any setting.  


In Rock the Mic Control the Crowd, business owners will learn core principles for becoming effective communicators and will use these learnings to create a pitch for their business. They'll learn 1) a winning framework for creating engaging pitches,  2)  how to create "hooks" that quickly earn an audience's attention, 3) and how to go from simply conveying information to using speaking to create an emotional experience for the audience.  Rock the Mic, Control the Crowd can be delivered in a 2-4 hour workshop. 


Participants will create a compelling pitch for their new offering.


The Diss Record


The essence of emceeing is letting others know you're better than them, and then giving them all the reasons why.  Nothing illustrates this more than a diss record.   When an emcee creates a diss record, they do research and find vulnerabilities in an opponent, and weave those together in a lyrical barrage.   In many ways, the diss record is simply a lyrical competitive analysis.   

Participants break out into groups in the Diss Record workshop and write a diss record about their business's key competitors.  They'll be encouraged to illustrate all the reasons that their business is better while describing all the weaknesses of their key competitors.  


1) An analysis of their business's strengths that can be used for competitive advantage

2) A baseline competitive analysis of their key competitors that can be refined and expanded. 

Custom Training

Notorious B.I.Z. can work with your institution to create a custom workshop or program for the entrepreneurs you support .  


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