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10 Launch Commandments
Get Access for April 2023

Find Your Entrepreneurial Flow

Say goodbye to frustration and hello to success with 10 Launch Commandments. Our online course simplifies the startup process with engaging content, music-based learning, and a simplified planning approach, so you can bring your unique business idea to life.

Each cohort is limited to ensure an optimal experience for our learners. Selection for access involves a short application process and those earlier in the wait list will be prioritized. Those who don't get access for April 2023 will be given access on a rolling basis. 

Course Overview

Are you tired of sifting through endless business startup advice that leaves you feeling more confused than ever? Do you dream of turning your unique idea into a thriving business but are overwhelmed by the process? Look no further than 10 Launch Commandments, the innovative online course that will change how you approach entrepreneurship.

This isn't your typical, dry business course. 10 Launch Commandments is infused with catchy hip-hop music to make learning fun and effective. Our step-by-step approach will guide you through every stage of the startup process, from evaluating your business idea to launching it into the marketplace. And the best part? You won't have to waste hours writing a tedious 30-page business plan. We believe in simplifying the process so you can focus on what really matters - bringing your idea to life.

Our course is designed for anyone who wants to start a business but doesn't know where to begin. Whether you're a seasoned entrepreneur or a complete newbie, our comprehensive program will give you the tools and knowledge you need to succeed. With 10 Launch Commandments, you'll learn from the best startup practices, gain confidence in your abilities, and take your idea to the next level.

Don't let fear and confusion hold you back any longer. Join us today and unlock the power of #barzandbusiness to launch your dream business.

Course Curriculum

Module 1: Start with the Customer Problem

  • Understanding the importance of customer research in launching a successful venture

  • Identifying the customer problem and pain points

  • Conducting market research to validate the problem

  • Developing customer personas and understanding their needs

  • Crafting a unique value proposition based on customer insights


Module 2: Know Who Your Customer Is

  • Identifying your target customer persona and their demographics, psychographics, and behavior

  • Conducting market research to better understand your target audience

  • Building a customer journey map to understand the customer's experience with your business

  • Developing targeted marketing campaigns based on customer insights

  • Creating a customer-centric culture within your business

Module 3: Treat it Like a Science Project

  • Understanding the lean startup methodology

  • Conducting experiments to validate assumptions

  • Building a minimum viable product (MVP) to test the market

  • Iterating based on customer feedback

  • Avoiding the pitfalls of investing too much too soon



Module 4: Launch with an MVP

  • Understanding the benefits of launching with an MVP

  • Defining what an MVP is and how it differs from a fully developed product

  • Developing a roadmap for building and launching an MVP

  • Testing and validating the MVP with potential customers

  • Iterating based on feedback and data

Module 5: Don't Fall in the Trap of Self-Employment

  • Understanding the difference between working in your business vs. on your business

  • Identifying areas of your business that can be systematized and automated

  • Building processes and systems that allow you to delegate tasks and responsibilities

  • Scaling your business by focusing on growth and strategic planning

Module 6: Understand Your Values and Your Why

  • Defining your company's values, mission, and vision

  • Aligning your business decisions and actions with your values and purpose

  • Identifying and avoiding potential business partnerships or opportunities that don't align with your values

Module 7: Make a Brand Promise and Deliver

  • Understanding the importance of delivering on your brand promise

  • Creating a consistent brand identity and messaging across all touchpoints

  • Building customer trust and loyalty through consistent delivery of value

  • Monitoring and managing your online reputation through reviews and social media

Module 8: Metrics Are the Key to Success

  • Understanding the importance of data and metrics in measuring business success

  • Identifying the key performance indicators (KPIs) that matter most to your business

  • Setting measurable goals and objectives based on your KPIs

  • Analyzing and interpreting data to make data-driven decisions

  • Adjusting strategies and tactics based on metrics and performance

Module 9: Go B2B Instead of B2C

  • Understanding the differences between B2B and B2C marketing

  • Identifying the benefits and challenges of B2B marketing

  • Developing a B2B marketing strategy that aligns with your business goals

  • Building relationships with key decision-makers and stakeholders in target industries

  • Scaling your business through strategic B2B partnerships

Module 10: Always Make Sure That You're Planning

  • Defining your business goals and objectives

  • Learning the importance of planning your business as opposed to creating a business plan

  • Identifying the key elements of a business model canvas

  • Conducting a SWOT analysis to identify opportunities and threats

  • Budgeting and Business Finances 

  • Legal considerations

  • Building a roadmap for achieving your business goals

Course Soundtrack

Course Instructor 

Jason William Johnson, Ph.D.(c)

aka Notorious B.I.Z. 

Jason William Johnson, also known as Notorious B.I.Z., is an economic development leader, professor, entrepreneur, and Ph.D. candidate with over 15 years of experience training and coaching entrepreneurs.  He is also a hip-hop recording artist and producer that uses music to educate and inspire entrepreneurs.  

 Jason served as Director of the Chicago Urban League Center for Entrepreneurship & Innovation from 2017-2021, where the business startup program he designed helped over 500 entrepreneurs successfully start businesses.  He also led programming that supported established businesses in acquiring $145,000,000 in new contracts and financing.  

He's been a featured subject matter expert and contributor for Forbes, is a doctoral candidate in Organizational Leadership and served as an adjunct professor at Illinois Institute of Technology from 2019-2021.

Currently, Jason is a Director at Next Street, a firm that provides governments, philanthropy, and corporations with solutions that connect small businesses with the right resources at the right time. He is a  faculty member for Experiential Classroom, a premier clinic that teaches best practices in entrepreneurship education to university and community college faculty across the country.  He's also an instructor on Verizon Small Business Digital Ready, where he teaches the OKR course.   
As an entrepreneur, Jason launched and operated a boutique advisory firm that provided strategy consulting, web development, and brand consulting to small to medium-sized businesses and nonprofit organizations from 2009-2013. He also was co-founder and CEO of Konveau, a technology firm that used personality compatibility to help people break the ice at networking events.  In his spare time, Jason enjoys meditation,  music production, songwriting, playing with his collection of tech toys, and spending quality time with his wife and two sons. 

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